Smartphone usage has been on the rise since 2007, and for the first time in 2016, internet usage on mobile exceeded that on Desktop/PC. With the increased usage of mobile phones among people, marketers and businesses started reaching their target audience and communicating their marketing messages on mobile through various ways of Mobile Marketing.
Mobile websites, Mobile SERPs (Search Engine Results Pages) and various kinds of Mobile Apps are different channels and platforms for Mobile Marketing and Advertising. Truecaller, being one of the most widely used Mobile App worldwide, provides a great platform for businesses/brands to reach their target audience on mobile through Truecaller Ads.
What Is True caller?
True caller is a widely used mobile app across the world that finds the details of a given phone number globally from its database of user profiles and their synced phonebook contacts, integrated together as virtual phonebook. One can also find the contact details of a person by his name and other details, if he is a True caller user provided that he keeps his profile and contact details public.
Other than finding phone number details and profiles, True caller has many other functionalities. True caller can also be used to block spam calls and SMS. It also launched UPI payments and recharges where one can send and receive money on the True caller mobile app itself.
Advertising On True caller
Along with a good user interface, functionalities and features for its users, True caller also provides a great advertising platform for businesses. With True caller Ads, businesses and brands can precisely target their adverts and engage their target market/consumers using custom audience. Many big brands as well as small companies leverage their marketing campaigns through True caller Ads using it as a one of the foremost channels of Mobile Advertising.
Follow below steps
1.Create new campaign in Display Network
2.Create New Ad Group
3.Add Banner Ads
4.Go to Placements Tab
5.Click on + Symbol
6.Select “Apps” Option
7.Search “True Caller” App and select it
8.Click on Save button
Above steps are for new AdWords Layout
If True Caller app is not opted to show Ads from AdWords than you won’t be able to see such option
Hope it will help !
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