kotapride_tourtravel
  • September 29, 2021 9:55 am
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#KotaPride a leading #digital #marketing #agency in #kota, #Rajasthan has brought the best online marketing #tools and #strategies for #tourism #industry. Rajasthan being one of the important state playing a big role in tourism needs every bit of online marketing by using #internet

The tourism industry includes all the people, activities, and organizations involved in providing services for people on holiday, for example #hotels, #restaurants, and #tour guides, #vehilcle #operators. Before the launch of digital marketing, the role of #people who rendered these #services was indispensible to the #success of the #business.But with the launch of the internet, #newer #modes of marketing the various services to the #target #audiences have #evolved. The tourism industry, in particular, has been disrupted as a whole with the rapid development of the internet. Users purchase services related to tourism online at the #click of a #button while #comparing amongst #businesses from all over the world.

Kotapride has also tailor made promotional packages like #radiationmarketing #focusmarketing #ISM(internet search Marketing) #magicalmarketing Smart magnetic online marketing and advertisement strategy

In order to compete and succeed digitally, the most relevant digital marketing activities include:

Quality Website

Marketing experts must come up with attractive websites, find a way to attract customers to visit
the web site, keep them there for a while and make them frequently come back to their website

Strong Social Media Presence

Social Media is a new marketing tool that allows you to get to know your customers and
prospects in ways that were previously not possible. This information and knowledge must be
paid for with output of respect, trustworthiness, and honesty. The most
relevant social media platforms for a tourism business include the following:
? Facebook
? Instagram
? Twitter
? LinkedIn
? YouTube
Presence on these platforms is not just about promoting the latest packages and facilities; it is
much more than that.

Search Engine Optimization

SEO plays a very important role in determining the website traffic. The businesses need to
ensure that equal attention is paid to both on-page and off-page SEO activities. Use of ‘Keyword
Planner’ to find the most relevant keywords for the tourism business is the first step towards
effective SEO. Google, the biggest search engine, understands synonyms so keywords must be
carefully chosen. The focus should be on creating quality backlinks rather than just increasing
their numbers. Usage of long-tailed keywords such as ‘best holiday package India’ shall lead to
more conversions rather than short-tailed keywords.

Content

Content is the essence of digital marketing. Good quality content must be engaging and add
value to the everyday lives of the audiences. According to socialmedia.com, “There’s no secret
formula to successfully engaging with your audience on social media, but applying ‘The 80/20
Rule’ should always be a big part of your social media strategy. It simply comes down to this:
use just 20% of your content to promote your brand, and dedicate 80% to content that really
interests your audience and engages them in conversations.” In the tourism industry, videos and
infographics are an interactive content type to get noticed and engage the users

Mobile-Friendly

There are 6.8 billion people on the planet, only 3.5 billion use a toothbrush, whilst 4 billion of
them own a mobile phone, most of which are smartphones (HubSpot). The website, app, updates
on social media, emails, SEO or any other aspect of digital marketing, being mobile-friendly is a
prerequisite in today’s times.

Conclusion

Digital Marketing today is all about using the internet technologies to reach out to existing and
newer audiences and engage with them. Today digital marketing has disrupted industries and
changed the way businesses reached out to customers. The main difference between traditional and digital marketing is the latter’s ability to track data about user behavior and campaign
performance in real-time. In the tourism industry, the disruption was felt few years ago and has
transformed the way businesses reach out to users. For any business to be successful digitally in
the tourism industry, the above mentioned six points- quality website, SEO, Email marketing,
Presence on social media, content, mobile-friendly play a very crucial role.

For further enquiry one can contact us on:
Thanks And Regards
Kotapride
A Leading Digital Marketing Company In India
Call Us :- +91-9828036274
Visit Us :- www.kotapride.in, www.growyourbusinessonline.in
Email Us :- Digitalkotapride@gmail.com, focus@digitalkotapride.in

Our Services
Bulk SMS Marketing || Whatsapp Marketing || Website Degining And Development || App Development || Email Marketing || Voice Call Marketing || Facebook Campaign || SEO
All Digital Marketing Services…

For further enquiry one can contact us on:
Thanks And Regards
Kotapride
A Leading Digital Marketing Company In India
Call Us :- +91-9828036274
Visit Us :- www.kotapride.in, www.growyourbusinessonline.in
Email Us :- Digitalkotapride@gmail.com, focus@digitalkotapride.in

Our Services
Bulk SMS Marketing || Whatsapp Marketing || Website Degining And Development || App Development || Email Marketing || Voice Call Marketing || Facebook Campaign || SEO
All Digital Marketing Services…

Features:

  • online marketing services for tourism industry
  • digital marketing agency for tour and travel industry
  • social media marketing for travel industry

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